Travel is thriving once again, despite the fact that the virus is still active.
We've been binge-watching our favourite shows and working from home while strategizing our upcoming excursion. Technology and travel firms have been swiftly advancing with the times to create technologies like artificial intelligence (AI), biometrics, and remote work solutions to enhance or improve the travel experience. The year 2023 will therefore be a significant one for travel. The main travel technology trends that we anticipate in 2023 are listed below.
A technical update is being made to airports.
It's likely that we'll see a significant increase in the amount of technology used in airports. From the time you leave your home to baggage claim, new technologies are addressing the problems associated with travelling. You may now reserve your place in the security queue in advance with Clear's free online application called Reserve. Of course, Clear wants you to join its paid membership, which includes identity verification and accelerated security via biometrics (eye or fingerprint scanning).
The biometrics pilot programme of the Transportation Security Administration is being increased. In order to verify an individual's identity, the TSA is evaluating face recognition technology in 16 airports, with intentions to expand the programme to more airports in the "coming months."
After you've cleared security, you'll use your face and hands a lot more to buy snacks and magazines, predicts Amadeus' 2023 travel trend research. Paying with facial recognition is already possible with ApplePay and GooglePay. The popular airport retailer Hudson, though, teamed up with Amazon this year to start testing its "Just Walk Out" technology, which accepts payment via palm recognition.
Companies like Roadie, SITA, and Boomerang will help you track down, retrieve, and deliver your lost luggage once you reach your location.
While everyone wants a stress-free flight, the usage of biometric information and tracking of personal items poses privacy issues. Data breaches and false biometric identification, which affect people of colour, transgender and nonbinary persons more frequently, are critical issues to take into account. The TSA biometric experiment is voluntary for now, but initiatives like this usually become standard. With these biometric systems, "we frequently see that they are just optional at first — then over time we see them becoming standardised, nationalised, and finally compulsory," privacy advocate Albert Fox Cahn told the Washington Post.
The final point is that it's crucial to understand what you're giving up and entering for a somewhat quicker experience.
2. Airbnb keeps holding the apex position
For the first time in 2022, Airbnb made lemonade. First off, it brought an end to the long-running drama of unforeseen cleaning expenses that aren't disclosed until check-out. There is now a total pricing that includes the cleaning fee when searching for an Airbnb. The decision on the growing practise of hosts requiring excessive cleanings was made by Airbnb as well: "When leaving an Airbnb, guests shouldn't be expected to complete irrational checkout chores like making the beds, doing the laundry, or vacuuming. Nevertheless, we think it is appropriate to ask visitors to leave the apartment in the same manner they would their own house, which includes turning out the lights, putting trash in the can, and locking the doors."
In addition, it finally addressed the issue of landlords who forbade tenants from listing their apartments on Airbnb. It turns out that including landlords in the arrangement goes a long way. Until recently, Airbnb had not entered this industry. As a result of collaboration with property management firms around the nation, Airbnb has recently launched the "Airbnb-friendly apartments" programme. Renters can use the website to search for residences that permit Airbnb rentals and estimate how much money they might make as a host after Airbnb and the landlord receive their portion of the earnings. It's a sensible strategy to assist consumers in recouping the rent increases that Airbnb is largely responsible for.
In 2023, Airbnb will grow faster, whether you like it or not. Thanks to more open pricing and more potential Airbnb hosts, the short-term rental marketplace is anticipated to be as well-liked as ever. It's also advantageous for Airbnb given the escalating costs of both travel and real estate.
3. The streaming content we enjoy encourages us to get up from the couch.
You're not alone if, while watching Season 2 of The White Lotus, you started thinking about planning a vacation to Sicily despite the frauds and murders. The number of searches for the Italian island that are related to travel has greatly increased since the second season's premiere. The White Lotus is not the only place this phenomenon occurs, though. In the US, 61 percent of passengers made travel plans as a result of wanting to visit a location they had previously only seen in a streaming show or movie, according to Expedia's analysis on travel trends for 2023.
The top search and flight demand locations in 2022, according to Expedia, will be Paris (Emily in Paris), the United Kingdom (Bridgerton and The Crown), New Zealand (The Lord of the Rings: The Rings of Power), Hawaii, and Italy (thanks to the aforementioned The White Lotus, with an assist from Searching for Italy).
The most popular travel destinations are undoubtedly these, but the survey also notes that the most popular sources of travel inspiration are now streamed TV shows and movies, so it's hardly a coincidence.
4. The majority now accepts the existence of digital nomads.
The rise in remote work during the pandemic has propelled the lifestyle of the digital nomad into the public even though it has been around for some time. More businesses are implementing hybrid and remote employment practises since research shows that these workers have better work-life balance and are more productive.
Being no longer location-dependent has allowed many workers to benefit from the digital nomad lifestyle. Moreover, it is anticipated that the trend of remote work would persist. Upwork estimates that by 2025, more than double the pre-pandemic number of Americans—36,2 million—will be employed remotely (16.8 million). In fact, one billion individuals will be working remotely at least part of the time by 2035, according to Nomad List, a digital nomad membership network. The website had over 4,000,000 users the previous year.
In the beginning, it was believed that digital nomadism was reserved for affluent, 20-something dreamers. In addition to a knowledge economy employment and access to technology and tools that enable remote working, The Guardian stated in 2015 that "you not only need a relatively strong passport that makes acquiring tourist visas easy." Nevertheless, there was enough demand for the emergence of digital nomad hubs and co-working spaces as bandwidth continued to advance globally, airfares became more inexpensive, nations started to give permits that were favourable to remote work, and flights and travel costs all improved.
The Nomad List reports that the average age of today's digital nomads is 33 years old, and that they work in a variety of industries, including marketing, UI/UX design, product management, and, yes, software development. They also report that 44 percent of them are women and 40 percent are people of colour.
It is now easier than ever to be a digital nomad.
5. Augmented and virtual reality can make travel more enjoyable
Because of the pandemic, businesses were forced to use augmented and virtual reality in novel ways. According to Euronews' travel forecast for 2023, "coming out the other side, the same absorbing technology will be utilised to enhance rather than mimic the visitor experience."
To fulfil the desire of consumers who were staying put, VR/AR was swiftly accepted. You wouldn't need to leave your residence to explore museums and places like Machu Picchu. And it's now being used to assist tourists in researching their upcoming travel destinations, as a method to "try before you buy" when selecting hotels and tours, and even to book them. Due to the success of Meta's Quest series and Sony's PlayStation 5 (and perhaps soon Apple? ), expect to see more travel and tourist businesses offering virtual reality (VR) tours as VR/AR gets more popular.
Marriott, Shangri-La, and Holiday Inn offer virtual tours of its guest rooms, and businesses like Beeyonder and Weezy have emerged to offer fully comprehensive virtual travel experiences. All phases of the customer journey are now include virtual reality and augmented reality for travel. Whether you're at home or visiting a real place, expect VR/AR to cross your path.
6. Finding creative ways (like beekeeping!) to re-engage with nature
There are many people who are sick of hearing about technology. People want to switch off and recharge, but without their electronics. It should come as no surprise that recent visitors have given more importance to wellness. They don't simply want a day at the spa, though. Expedia-owned Hotels.com reports that 53% of US tourists looking for wellness activities prefer experiences that are thrilling and innovative. "A second yoga retreat in this town is about to close. The "new wave of wellness" that people are searching for "At an Expedia event where the company unveiled its travel trends for 2023, Melanie Fish, Head of Global PR for Expedia Group Brands, said as much.
If you're looking for a wellness getaway, you may expect to find more lodges and excursions that offer pursuits like foraging, fruit picking, beekeeping, and forest bathing (sometimes referred to as sylvotherapy). The number of alternative wellness resorts is increasing. In spite of Gen Z's preference for Norway, Turkey, Switzerland, Iceland, and Sri Lanka, it appears that the United States is still the most sought-after vacation spot for millennials.
Wherever you go, these tech trends will be hard at work in the background, no matter if you're a digital nomad who has made travel a way of life or a frequent traveller getting back into the swing of things after a break.
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